I made a questionnaire as a part of my research work to find out consumer preferences

Questionnaires!

Name : _____________                                                     Occupation:_________

     Age:  _____                                                                                                             Education:  _____________

                                                                                                                                 Gender:: M / F  

Q1.What Genre of Movies do you prefer watching?

a) Horror

b) Action

c) Drama

d) Sci-Fi

e) Crime

f) Mystery  

g) Other  ______________

Q2.How Many Movies do you watch in a month?

a) Around (1-5)

b) Around (5-10)

c) Around (10-15)

d) More than That

Q3.How often do you go to a Cinema?

a) Once a Month

b) Once a Week 

c) Twice a Month/Week

d) Other _____________

Q4. What influences your decision to see a particular movie?

a) A Good trailer

b) A Good Story Line 

c) The Cast or Crew 

d) Other ___________

Q5. If you enjoyed the movie in the theatre, how likely are you to buy it on DVD later?

a) Somewhat likely 

b) Very Likely

c) Not very likely

Q6.Which film industry do you Prefer watching?

a) Hollywood

b) Lollywood

c) Bollywood

d) Kollywood

Q7. List 5 Movies that you watched and liked?

1) __________________

2) __________________

3) __________________

4) __________________

5) __________________

                                        Opening Sequence 
                             Research Work 

Director: James Cameron
Writers: James Cameron, Gale Anne Hurd
Stars: Arnold Schwarzenegger, Linda Hamilton and Michael Biehn
Opening Sequence Length :3;21 Minutes


1.The opening Logo

The Sequence starts with the Logo of the production company Crediting the Productions House 

The opening scene Consists Showing a war that occured in the Past and shows explosions 

War machines bullets,fire and helicopters showing that a war was taking place.This 

Shows as if a war is going place.It has fast paced cuts and Music dirtected towards a lot 

of Action 

Then shows text to give a description of the sequence of events taking place 

The opening sequence of the Terminator is not any sort of a story build up for the rest of the 

movie but is Texts and graphics which is mainly crediting the cast crew of the Film.It also 

credits the Producer of the Film and the Director the film

                                     

The opening sequence of the Terminator is not any sort of a story build up for the rest of the 

movie but is Texts and graphics which is mainly crediting the cast crew of the Film.It also 

credits the Producer of the Film and the Director the film

This helps introduce to the audience which actors to expect from the film .So the audience

can have a better idea of whom their are going to be watching.For it will attract audiences 

to watch their favourite characters.The sound of the opening scene consists of Music 

which fits this fast paced Scifi Movie and attracts audiences 

After all the crew and chracters are crediting the Logo/Name of the Film is revealed to audience

in a croos fade Zoom out effect 

                                                         Research Work 
                                                              Opening Scene

Movie:Real Steel
Genre:American science fiction. sports show film
Cast:  Hugh Jackman,Dakota Goyo

1.Studio Production,Company logo

The opening scene starts with the logos of the production Dreamworks and touchstone pictures 

The Opening scene begin with the birdeye view shot of the a bus.The Location is also established in this scene as we can see fields,a road and the sunset.The main character is introduced driiving a bus 

This also includes text and grpahics introducing the Main Character

The next Shot consists of a wide angle shot.Showing rhe glommy background.The fields

and the sunset.Showing the main character is driving at that time of the day.Then reveals

the Logo of Movie Real steel

The Opening sequence starts  with a long tracking shor of an object which is a bus.

It directs the audiences towards the object .Builting up the next shot 

It consists of Graphics and texts crediting the production team and consists of Logos

The Sound and Editing: This Opening sequence largely consists of a mellow tone,

It has Slow cuts and slow shifts from one shot to another.The music is a slow acousticy

which fits the tone of the film and helps the audience keep directed

the Logos have been kept quite simple too 

Case Studies 
You need to develop knowledge of different production companies and how they develop their products (Hollywood,working title,warp)

1. The History of the company
2. Their Primar audience
3. financing 
4. who distributes their  filmns 
5. \how succesful they have been 
6. house style/branding
7. ideology

Media ownership: Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.^[1] Contemporary research demonstrates increasing levels of consolidation, with many media industries alreadyhighly concentrated and dominated by a very small number of firms A Media Owner is a person, enterprise or organisation that controls, either through personal ownership or a dominant position, any media enterprise

Cross media convergence and technological convergence:
echnological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3's primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos. Convergent technology is technology that allows an audience to consume more than one type of media from a single platform. Lots of aspects of the internet e.g. social networking, YouTube, online editions of newspapers and magazines are convergent but candidates cannot quote the internet as the sole aspect of their answer. Their answer needs to be linked into the media area they are talking about (Film, Music, Magazines, Newspapers, Radio, Video Games). E.g if they were talking about newspapers you could link in to their online editions and talk about how this differs from the traditional paper version and the opportunities it presents or if talking about film, candidates could, for example, point to facebook campaigns advertising a film or viral marketing spread via the internet. Digital projection is convergent technology because films that are produced digitally have moved away from the physical film medium and can be supplied to theatres in digital format (lower costs for distribution versus higher start up costs for theatres switching to digital technology). As the film is in digital format there are also cost savings as potentially less work needs to be done on the film to get it onto Blu-Ray, DVD, internet trailers etc as no physical conversion needs to take place because the film is already in digital format. Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films. Synergy basically means working together to achieve an objective that couldn't be achieved independently. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. Disney is an obvious example of a synergistic company from the top down from Film Studio to Kids' TV Channel (where it further plays and promotes its films) to the Disney Store (in the street and online) where your kids can pester you to buy all the merchandise and DVDs/CDs they've seen on the TV/Web or in the cinema

synergy:  the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

1. "the synergy between artist and record company"

Digital technology:  The emergence of digital,Computerized, or network information and communication technologies in the latr part of the 20th century.Most technologies described as new media are digital.This is simply quicker,smaller,more efficient and compressed form of data storage when compared to older analogue methods 

Digital technology:An increase in the number of films being made over the last 30 years